The Gen Z Census: U.S.

Marketers: Everything you need to know about Gen Z right now.

If we have learned anything in the past decade, it’s that representation matters. Gen Z is a highly coveted, yet poorly understood demographic. When it comes to representation in marketing, 47% of Gen Z reported that they do not feel well-represented. Download the Gen Z Census: U.S. to learn everything you need to know about representing Gen Z in your marketing today.

Download the report here or by clicking below:

Gen Z Census U.S.


For more Gen Z insights, go to

About Wattpad

90M MUV stat (1)

Monthly audience

37 minutes

Average engagement time per day

23 billion minutes

Minutes spent on Wattpad every month