Download Keep It Real: Gen Z & Authentic Representation in Advertising to find out what "good representation" actually means to Gen Z.

53% of Gen Z have stopped supporting brands due to the way they handled representation in their marketing and advertising. We wanted to uncover how brands can make representation feel truly authentic, so we called upon our Generation Wattpad youth panel to
provide perspective.

Download the Keep It Real report

 

For more Gen Z insights, go to brands.wattpad.com.

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