Build suspense and engagement around the upcoming theatrical release of The Grudge, and introduce the movie to a new generation of fans.

• Enlisted animator Drew Christie to create a terrifying prequel animation about the curse of The Grudge. 
• Invited our community to share their own story inspired by the curse of The Grudge, turning one lucky winner’s entry into a creepy animated digital short! 
• Promoted the movie trailer between chapters of Wattpad’s most relevant stories.
• Wattpad’s FRIGHT profile was fully rebranded with #TheGrudgeContest.

Our community was both terrified and excited to see the film, and the campaign made a huge impact! It resulted in: 

• 3.3M views on the prequel video content. 
• 3.8M+ views on the winning animated digital short. 
• 2,100+ amazing comments & votes from our community.

“Awe! That gave me amazingly good frightening chills down my spine when I watched the clip! That was so amazing!” - Wattpad community member