Want to reach Gen Z? Marketers are turning their attention towards the generation of consumers born in the mid-1990s, and they can reach this uber-influential group by learning what they care about most.
To understand their behaviours on and off our platform, we use a combination of machine learning, data science and human intervention. But sometimes, the best way to get to know an audience is to have a conversation with them. So that's what we did when we talked to 8,000 of them.
Below is a sneak peek of what we learned.