Your one stop source for the latest Gen Z trends and insights

Sep 2, 2020

How Gen Z Marries Style and Sustainability

For Gen Z there’s no more crucial a fight than climate change. It consistently tops their list of greatest concerns and according to an Amnesty International survey of under-25s, over 40 percent said...

Read More

Aug 27, 2020

A Day in the Life of Gen Z: Report

Our Gen Z community spends an average of 37 minutes a day on Wattpad. We wanted to know where they were spending the rest of it, so we invited 16 of them to share their days with us for a full week...

Read More

Aug 26, 2020

The Gen Z Show: Positivity during COVID-19

Is it possible to find joy and inspiration during a global pandemic? For Gen Z, the answer is a resounding yes! Amidst the uncertainty of 2020 they have remained hopeful and have sought out ways to...

Read More

Aug 10, 2020

Q3 Trend Report: The Tomboy

While the term ‘tomboy’ has been used for centuries, it has evolved in many forms, championing its way through entertainment and fashion.

Read More

Aug 6, 2020

How Brands can Commit to Amplifying Marginalized Voices

In recent months, the Black Lives Matter movement has gained serious momentum. The tragic murder of George Floyd reignited the pivotal civil rights movement we’ve been witnessing since.   Gen Z has...

Read More

Jul 27, 2020

The Gen Z Show: Black Lives Matter

We tapped into our Gen Z community to ask them the questions we know are on the minds of marketers. Watch Part One of The Gen Z Show video series to learn how they are responding to the Black Lives...

Read More

May 20, 2020

How Gen Z is navigating their new normal- Report

As soon as the national emergency was declared in the U.S., we tapped into Wattpad’s Gen Z youth panel, Generation Wattpad, to find out how COVID-19 was impacting their lives. We learned their number...

Read More

Apr 24, 2020

How Gen Z is Fostering Compassion and Connection During the Pandemic

When the clock struck midnight on January 1st 2020, the idea that anyone's resolutions for the year ahead should anchor around finding balance during a pandemic would have seemed ludicrous. Yet, mere...

Read More

Apr 16, 2020

Research reveals how COVID-19 has impacted Gen Z- Report

Each generation is shaped by the events that take place during their formative years, and COVID-19 will be one of the moments that defines Gen Z. During these uncertain times, it’s often hard to...

Read More