Our Gen Z community spends an average of 37 minutes a day on Wattpad. We wanted to know where they were spending the rest of it, so we invited 16 of them to share their days with us for a full week in the form of journal entries.
As discovered, Gen Z’s attention is split throughout the day, and their content consumption is often combined with another activity. While that means there are more opportunities to get their attention, marketers need to work even harder to earn it.
Download A Day in the Life of Gen Z to find out what their typical day looks like, and learn how marketers can engage for meaningful impact.