A Day in the Life of Gen Z: Report

We wanted to discover what a typical day in the life of Gen Z looks like, so we invited 16 of them to share their days with us for a full week in the form of journal entries.

As discovered, Gen Z’s attention is split throughout the day, and their content consumption is often combined with another activity. While that means there are more opportunities to get their attention, marketers need to work even harder to earn it. 

Download A Day in the Life of Gen Z to find out what their typical day looks like, and learn how marketers can engage for meaningful impact.