Reaching Gen Z in 2021 requires a new approach
45%* of Wattpadders say they hardly ever or never watch traditional TV.
*Generation Wattpad Youth Panel U.S., n=631, January 2021
Beyond reaching Gen Z, brands should look to entertain them
More than ever before, entertainment platforms are looking for new ways to source content to capture the attention of audiences, creating new opportunities for brands to play a role.
How we're disrupting entertainment
World’s largest IP library of original content, with 1B+ unique story uploads
Built-in audiences and creators with massive fandoms
The next generation of authors, including underrepresented and diverse voices
A positive community where people can be themselves.
We’re transforming how the entertainment industry finds its next great idea
Using our machine learning technology, we’re able to isolate and analyze the craft of stories and find comparable titles to the biggest hits out there.
Using the built-in audiences and data behind stories, we can identify the ones most likely to succeed off-platform.
We've turned Wattpad stories into
#1 story on Wattpad, and one of the top indie films of 2019
After We Collided:
Reached Top 10 Most Popular on Netflix
Light as a Feather:
Nominated for 10 Daytime Emmy Awards
Our approach to Wattpad Brand Originals
Turn a Wattpad story into an entertaining hit off platform. We’ll manage everything from Creative Ideation to Development, Production, Distribution, and Amplification.
Entertainment partners include
Together, we can tell meaningful stories that can change the world.
We invite your brand to harness the power of great storytelling to create future entertainment hits!