Ad Experiences

Targeting that hits the mark

We help brands target engaged people with razor-sharp precision for industry-leading results. Your ads will be placed at the forefront of an audience who resonates best with your brand!

Our targeting includes:

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Gender

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Age

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Geography

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Devices

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Genre

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Interest groups*

*Interest groups (i.e. Comics, Travel) allow your brand to reach our audience by targeting stories related to their unique interests.
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Wattpad Video

Our Wattpad Video ad suite is designed to reflect the way Gen Z consumes video -- from snackable clips they watch on the go, to longer videos they watch while relaxing at home. Video ads appear between natural chapter breaks of our most read and thematically relevant stories, enabling you to reach your target audience when they are wholly immersed. They are designed to be delivered with sound off, but users can also activate sound when viewing, allowing flexible audio options. They run on autoplay and are built to meet 100% viewability per IAB standards.

In-app video formats

15 Non-Skip (Forced View) - Mobile

Download spec sheet

Capture attention early with Wattpad's version of pre-roll.

Details:

This high-impact forced-view video is fully non-skippable and up to 15 seconds in length, giving you ample time to deliver your entire brand message. 

Communicate seamlessly through a customizable CTA, inviting viewers to take meaningful actions that drive to your destination of choice. 

We also support landscape video with an optional custom background image, offering more creative real estate and a premium experience. 

Platform:

Mobile

Features

Autoplay, automute video with user-initiated audio
Customizable CTA
Optional custom background image
Hard-coded button drives to destinations on or off Wattpad
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:5 Non-Skip - Mobile

(Custom lengths available, preferred format :15)

Download spec sheet

Your brand message delivered on your terms.

Description:

This high-impact video is non-skippable up to 5 seconds and available in lengths up to 30 seconds, meaning you can share your content at the duration that suits your needs.

Communicate your marketing message seamlessly through a customizable skip-timer and CTA, inviting viewers to take meaningful actions that drive to your destination of choice.  

We also support landscape video with an optional custom background image, offering more creative real estate and a premium experience.

Platform:

Mobile

Features:

Autoplay, automute video with user-initiated audio
Customizable skip-timer & CTA
Optional custom background image
Hard-coded button drives to destinations on or off Wattpad
Up to 30 seconds in length

:6 Bumper - Mobile

Download spec sheet

Maximize your target reach by sharing bite-size, high-impact videos.

Details:

Drive awareness through ads that are fully non-skippable and up to 6 seconds in length. 

Communicate your marketing message seamlessly through a customizable CTA, inviting viewers to take meaningful actions that drive to your destination of choice.  

We also support landscape video with an optional custom background image, offering more creative real estate and a premium experience. 

Platform:

Mobile

Features:

Autoplay, automute video with user-initiated audio
Customizable CTA
Optional custom background image
Hard-coded button drives to destinations on or off Wattpad

Outstream Video- Web/Mobile Web

Download spec sheet

Capture the attention of Wattpad’s audience by delivering quality video views across desktop and mobile web.

Details:

Our Outstream products allow you to reach our audience on desktop and mobile web, receiving some of the highest engagement within our ad suite.  Our premium video product drives high engagement by auto-playing as the reader scrolls the page and pausing when not in view, allowing for a clean and fluid user experience. 

It is fully skippable and up to 30 seconds in length (other formats available upon request).

Platform:

Desktop web and mobile web

Features

Video starts as user scrolls down
Pauses when not in view
Hard coded button

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Native Ad Suite

Wattpad's Native Ad placements offer a clean, simple format to feature engaging imagery and copy. Convey who you are and what you do thorough high-quality images or illustrations.

Native ad formats

Mobile - Full Page Interstitial - Static

Interstitials appear in natural breaks between chapters.

Mobile - Home - Promoted Story

Promote your brand’s custom story directly on Wattpad’s home page, a premium, high-impact spot to reach your target audience.

Mobile - Home - Promoted Reading List

Promote your brand’s custom Reading List directly on Wattpad’s home page, a premium, high-impact spot to reach your target audience.

Mobile - Interstitial - Promoted Profile

Promote your brand’s custom profile on Wattpad through interstitials that appear in natural breaks between chapters.

Mobile - Interstitial - Promoted Story

Promote your brand’s custom story on Wattpad through interstitials that appear in natural breaks between chapters.

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Display Ad Suite

Desktop & mobile web display ad formats

Download spec sheet

Desktop

300x600 (300x250 also available)

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Desktop

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Mobile

300x250

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Mobile in-app display ad formats

Download spec sheet

320x50 Banner

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In-Story 300x250

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Home Feed Native Display/Video

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Mobile Interstitial Video

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Measurement

Measuring what matters

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1. Results

Execute campaigns that deepen relationships with key target markets and optimize their placement for organic discovery.

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2. Insights

Measure your campaign's success with comprehensive post-campaign reports that analyze the metrics that matter, from user sentiment to ad performance.

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3. Impact

Understand how your marketing message and campaign drove action from your target audience through first and third-party brand studies.

Accepted Measurement Partners

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