Skip to content


Your one stop source for the latest Gen Z trends and insights

How National Geographic leveraged the power of storytelling to raise awareness for a social cause

 The Planet or Plastic? campaign leaned into the power of storytelling and enabled youth to use their voices to help inspire change. Watch the full fireside chat between Wattpad's Chris Stefanyk, Head of Brand Partnerships and Jill Cress, CMO of National Geographic, at the Brand Storytelling conference, to learn how the first-ever global writing contest on Wattpad generated over 6,200 entires that inspired 75K pledges towards reducing single-use plastic. The campaign went on to win a Digiday Content Marketing Award for 'Best User-Generated Content' in 2019!

Want to see the beautiful eBook composed of the final entries from the writing contest? Click here to download it. 

Click below to read how the Planet Or Plastic? campaign won a Shorty Social Good Award in Best Contest or Promotion!

New call-to-action