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Your one stop source for the latest Gen Z trends and insights

How National Geographic leveraged the power of storytelling to drive awareness of the plastic crisis | Video

More than any generation in history, Gen Z is connected, creative, and driven to share their views with the world. This generation is also passionate about important social and environmental issues, creating the possibility for real change and a better world. Watch the video below to learn how National Geographic's "Planet or Plastic?” multi-year initiative aimed at raising awareness about the global plastic crisis came to life on Wattpad. 

For a deeper dive into the "Planet or Plastic?” campaign, check out the extended case study. 

Want to see the beautiful eBook composed of the final entries from the writing contest? Click here to download it. 

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