Skip to content


Your one stop source for the latest Gen Z trends and insights

The Preview Episode 8: Gen Z Census

Our Gen Z Census report reveals that Gen Z is a diverse yet widely misunderstood group, with 47% of Gen Z in the U.S. and 52% in Canada saying they don't feel well-represented in marketing. For a quick overview of the US findings, check out our latest episode of The Preview. Download the full versions of the U.S. and Canadian reports below.

The Preview — Gen Z Census

Click below to download the full Gen Z Census: U.S. report for a deep dive into everything Gen Z.Download The Gen Z Census: U.S.Click here to download the Gen Z Census: Canada.