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Insights

Your one stop source for the latest Gen Z trends and insights

The Preview Episode 5: Environmental Activism

While Gen Z is passionate about many social causes, they are particularly concerned about global warming and are turning to stories to voice their activism. For example, we found that reading time on stories on Wattpad tagged #GlobalWarming grew 376% since last year. Check out this month's episode of The Preview to learn how they are using storytelling to champion this cause close to their hearts. 

The Preview Ep 5 - Environment

 Want even more insights on how Gen Z is using storytelling to voice their concern for the environment?  Download our extended National Geographic case study. 

Read the National Geographic case study