Dec 9, 2019
Gen Z Responds to Advertising that Reflects Themselves
Posted by Wattpad Brand Partnerships
Gen Z expects brands to reflect the reality of their lives in advertising, and it makes good business sense to do so. Research on inclusivity in ads revealed that 64% of people took some sort of action after seeing an ad that they considered to be diverse or inclusive. But we've got a long way to go. Despite being the most diverse generation yet, research with Wattpad's youth panel revealed that nearly 1/2 of Gen Z in the U.S. don't feel well represented in advertising today. Check out the infographic below to learn just how diverse this generation is.
Want an even deeper dive into Gen Z? Click below to download the full Gen Z Census, U.S. You can download the Canadian version here.