We know that representation matters — especially to the next generation of creators and storytellers. That's why we're proud to launch All Tomorrow’s Stories, our latest report in collaboration with We Are Social UK, the global socially-led creative agency.
With survey insights gathered from over 1,000 Gen Z Wattpadders, eight in-depth interviews with Wattpad readers and writers, and expert commentary from British broadcaster and producer Jasmine Dotiwala, All Tomorrow’s Stories explores British Gen Z attitudes towards diversity, representation and equality in media and advertising.
Through this research, we hope that brands can come to better understand the communities, stories, and perspectives they are overlooking and help equip them with valuable insight to represent their diverse audiences in more meaningful and accurate ways.
Download the report below: