Ad Experiences

Our Wattpad Video ad suite is designed to reflect the way Gen Z consumes video -- from snackable clips they watch on the go, to longer videos they watch while relaxing at home. Video ads appear between natural chapter breaks of our most read and thematically relevant stories, enabling you to reach your target audience when they are wholly immersed. They are designed to be delivered with sound off, but users can also activate sound when viewing, allowing flexible audio options. They run on autoplay and are built to meet 100% viewability per IAB standards.

15 Non-Skip (Forced View) - Mobile

Capture attention early with Wattpad's version of pre-roll.

Details:

This high-impact forced-view video is fully non-skippable and up to 15 seconds in length, giving you ample time to deliver your entire brand message.

Communicate seamlessly through a customizable CTA, inviting viewers to take meaningful actions that drive to your destination of choice.

We also support landscape video with an optional custom background image, offering more creative real estate and a premium experience.

Platform:

Mobile

Features

Autoplay, automute video with user-initiated audio
Customizable CTA
Optional custom background image
Hard-coded button drives to destinations on or off Wattpad
Video progress bar

:5 Non-Skip - Mobile

(Custom lengths available, preferred format :15)

Your brand message delivered on your terms.

Details:

This high-impact video is non-skippable up to 5 seconds and available in lengths up to 30 seconds, meaning you can share your content at the duration that suits your needs.

Communicate your marketing message seamlessly through a customizable skip-timer and CTA, inviting viewers to take meaningful actions that drive to your destination of choice.

We also support landscape video with an optional custom background image, offering more creative real estate and a premium experience.

Platform:

Mobile

Features

Autoplay, automute video with user-initiated audio
Customizable skip-timer & CTA
Optional custom background image
Hard-coded button drives to destinations on or off Wattpad
Up to 30 seconds in length

:6 Bumper - Mobile

Maximize your target reach by sharing bite-size, high-impact videos..

Details:

Drive awareness through ads that are fully non-skippable and up to 6 seconds in length.

Communicate your marketing message seamlessly through a customizable CTA, inviting viewers to take meaningful actions that drive to your destination of choice.

We also support landscape video with an optional custom background image, offering more creative real estate and a premium experience.

Platform:

Mobile

Features:

Autoplay, automute video with user-initiated audio
Customizable CTA
Optional custom background image
Hard-coded button drives to destinations on or off Wattpad

Outstream Video- Web/Mobile Web

Capture the attention of Wattpad’s audience by delivering quality video views across desktop and mobile web.

Details:

Our Outstream products allow you to reach our audience on desktop and mobile web, receiving some of the highest engagement within our ad suite. Our premium video product drives high engagement by auto-playing as the reader scrolls the page and pausing when not in view, allowing for a clean and fluid user experience.

It is fully skippable and up to 30 seconds in length (other formats available upon request).