story submissions
increase in likelihood to purchase Ben & Jerry’s in the next 30 days
engagements
Ben & Jerry’s Canada engages the LGBTQ+ community with a write-a-thon.
Drive positive brand sentiment, increase awareness of LGBTQ+ community involvement and support, and increase likelihood to purchase Ben & Jerry’s amongst Wattpad’s Gen Z audience.
The first-ever branded write-a-thon, Pen Your Pride was launched on Wattpad in conjunction with June 2018 Pride Month. Pen Your Pride challenged the community to raise funds for a great cause, just by doing what they love…writing! We asked that they write a story about when they felt proud to be a member or an ally of the LGBTQ+ community.
And, for every story written, using the tag #WattPride, Wattpad committed to donating $1 to IGLA (International Lesbian, Gay, Bisexual, Trans and Intersex Association). With the goal of generating 10,000 stories, we committed to donating $10,000 to this initiative!
Thousands of stories were submitted in the T-Mobile #UnlimitedPride donation write-a-thon in celebrate of Pride 2019.
The romance of Greece. A taste of home. Both came to life through our captivating campaign for Kraft.
Quattro YOU and Wattpad brought to life the 'Story of the Year' through original branded stories written by top Wattpad influencers in this inspiring campaign.