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    Success Stories

    Clean & Clear

    7.6M

    impressions throughout the campaign

    6 in 10

    users said the ads stood out compared to other types of advertising

    1,960

    high-quality story submissions

    Clean & Clear garners overwhelming emotional response from the Wattpad community!

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    Challenge

    To generate content around Clean & Clear’s “Be Loud. Be Clear. Be You” mantra, and position their Lemon Face Scrub, Overnight Jelly Mask and Morning Burst Oil Sheets as the leading products that embody this message.

    What we did

    • Launched the #BeYou Short Story Challenge on Wattpad, inviting the community to share their personal stories about someone who inspires them to be their true, unique selves.

    • In order to increase awareness of the campaign, Wattpad’s Beauty profile was fully branded with Clean & Clear, becoming the first brand to do a top to bottom takeover of the profile.

    • Media placement on Wattpad stories drove readers to the Short Story Challenge page

    Results

    • The #BeYou Short Story Challenge resulted in 1,960 passionate, very high-quality story submissions!

    • In total, the campaign drove more than 7.6M impressions.

    • The campaign drove a more favorable brand rating through a 9% lift in brand consideration, a 15% lift in purchase intent, and a 15% lift in in brand recommendation among those exposed to the campaign.

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