of Wattpadders who engaged with the campaign said they’d be more likely to enjoy a Coke the following week
minutes of engagement was spent with Coca-Cola content on Wattpad
average time spent consuming content
Coca-Cola drove campaign awareness through prompting Wattpad fans to engage with their content
Coca-Cola wanted to create mass awareness of their Naughty or Nice campaign in a way that was native to the predominantly millennial and Gen Z Wattpad audience.
Coca-Cola tapped into fans of our most popular stories by having our Wattpad Stars write letters to Santa from the point-of-view of the main characters from their most popular stories.
On average, readers on Wattpad spent 60 minutes consuming content in Coca-Cola’s reading lists! Additionally: