Jane the Virgin brings the drama
Drive awareness for season two of Jane the Virgin among both Hispanic and non-Hispanic millennial women.
What we did
We created new branded content, “Passion of Santos” inspired by the series’ popular telenovela. The campaign was complemented with Spanish and English reading lists, leveraging the success of romance and ‘chick-lit’ stories on the platform for maximum impact.
A Shorty Award-winning campaign that went beyond impressions with 1.4 million reads of Jane the Virgin reading lists.
6.3M+ minutes of engagement with Jane the Virgin branded content—that’s 6x higher than benchmarks!
189% lift in ratings among Hispanic millennial Women from season 1 to season 2.
“The CW credits Wattpad with nearly doubling its ratings in its target demographic, as they saw a 143% lift in general Hispanic viewership.”