Success Stories

CW

6.3M+

minutes of engagement with Jane the Virgin branded content

1.4M+

reads of Jane the Virgin reading lists

189%

lift in ratings among Hispanic millennial women from season 1 to season 2

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Jane the Virgin brings the drama

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Challenge

Drive awareness for season two of Jane the Virgin among both Hispanic and non-Hispanic millennial women. 

What we did

We created new branded content, “Passion of Santos” inspired by the series’ popular  telenovela. The campaign was complemented with Spanish and English reading lists,  leveraging the success of romance and ‘chick-lit’ stories on the platform for maximum impact.

Results

A Shorty Award-winning campaign that went beyond impressions with 1.4 million reads of Jane the Virgin reading lists.

  • 6.3M+ minutes of engagement with Jane the Virgin branded content—that’s 6x higher than benchmarks!
  • 189% lift in ratings among Hispanic millennial Women from season 1 to season 2.

“The CW credits Wattpad with nearly doubling its ratings in its target demographic, as they saw a 143% lift in general Hispanic viewership.”
-The CW