Filipino users actively engaged with the Face the Day story on Wattpad
Eskinol’s “Face the Day” comes to Wattpad
Challenge
Unilever wanted to build brand engagement for Eskinol by sharing “Face the Day” stories to teen girls in the Philippines.
What we did
Wattpad commissioned a story from top Filipino Influencer @HaveYouSeenThisGirl to seamlessly drive awareness for the Eskinol brand among the Wattpad community. The integrated campaign was also brought to life through a 3-part video series.
Results
More than 3.4M minutes were spent engaging with Eskionol stories!
Over 880K Filipino users actively engaged with the Face the Day story on Wattpad, leading to over 4.1M brand engagements.
The campaign amplified the brand message by creating long form webisodes that lived on Eskinol's YouTube page, garnering over 2.4M views in the first two months.
