minutes engaging with Eskinol stories
Filipino users actively engaged with the Face the Day story on Wattpad
Eskinol’s “Face the Day” comes to Wattpad
Unilever wanted to build brand engagement for Eskinol by sharing “Face the Day” stories to teen girls in the Philippines.
Wattpad commissioned a story from top Filipino Influencer @HaveYouSeenThisGirl to seamlessly drive awareness for the Eskinol brand among the Wattpad community. The integrated campaign was also brought to life through a 3-part video series.