Eskinol

Challenge

Unilever wanted to build brand engagement for Eskinol by sharing “Face the Day” stories to teen girls in the Philippines.

What we did

Wattpad commissioned a story from top Filipino Influencer @HaveYouSeenThisGirl to seamlessly drive awareness for the Eskinol brand among the Wattpad community. The integrated campaign was also brought to life through a 3-part video series.

Results

• More than 3.4M minutes were spent engaging with Eskionol stories!

• Over 880K Filipino users actively engaged with the Face the Day story on Wattpad, leading to over 4.1M brand engagements.

• The campaign amplified the brand message by creating long form webisodes that lived on Eskinol's YouTube page, garnering over 2.4M views in the first two months.