To celebrate Pride month in Canada, Wattpad and Fido teamed up to launch the #ConnectToAccept Write-a-thon on Wattpad!
Together, we prompted the community to share their stories that celebrate acceptance, in English and French. We used the power of storytelling to create allyship and shed light on the importance of embracing all LGBTQ2S+ communities, during Pride month.
What we did
Launched the #ConnectToAccept challenge on Wattpad’s @lgbtq profile, inviting the community to share their own stories of acceptance, with the aim of spreading positivity throughout Pride Month.
Users submitted their entries on the write-a-thon page, and tagged their stories with #ConnectToAccept or #ConnecterPourAccepter to enter.
Every story submitted using these hashtags triggered a $2 donation to Pflag Canada (up to a maximum of $3,000 CAD)!
The #ConnectToAccept Write-a-thon resulted in 227 entries in English and French, with each story contributing to a total donation of $3,000 CAD to Pflag Canada!
In total, all media impressions exceeded our original goal by 232%!
Fido’s video ad units drove users to Fido’s website off Wattpad to learn more about their #ConnectToAccept initiative. The ad units performed at 167% of the forecasted target.
Our partnership garnered some amazing press mentions, with a notable cover story in Strategy.