Insights

Your one stop source for the latest Gen Z trends and insights
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Feb 12, 2019

The Beauty World Proves Doing Good Pays

How Gen Z beauty fans voted with their dollars—and won. 

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Dec 4, 2018

The Future is Optimistic: Insights from Wattpad’s Youth Panel

Wattpad is home to a community of 80 million mostly Gen Z and Millennials. In order to better understand the most influential generation, we enlisted a voluntary panel of 1,600 of the most engaged...

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