As soon as the national emergency was declared in the U.S., we tapped into Wattpad’s Gen Z youth panel, Generation Wattpad, to find out how COVID-19 was impacting their lives. We learned their number one feeling was boredom, and how they were filling their time reading, on social media, and listening to music more than any other activity. In a follow up survey in late April, we tapped into the panel once again in order to understand how they continue to navigate their new "normal", which is causing them to re-evaluate things like education/school (69%), hobbies (65%) and friendships (59%). The research gave us insights into:
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