Our Gen Z Census report reveals that Gen Z is a diverse yet widely misunderstood group, with 47% of Gen Z in the U.S. and 52% in Canada saying they don't feel well-represented in marketing. For a quick overview of the US findings, check out our latest episode of The Preview. Download the full versions of the U.S. and Canadian reports below.
Click below to download the full Gen Z Census: U.S. report for a deep dive into everything Gen Z.