Success Stories

Lionsgate

1,197

contest entries (US only)

151K+

minutes spent engaging and consuming contest entries

1M

total views of winning videos across Wattpad and social media

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Choose Kindness with Lionsgate's Wonder

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Challenge

To promote the theatrical movie release of Wonder and amplify the movie’s core theme of “choose kind” across the Wattpad community.

What we did

We created a strategic two wave campaign that left a lasting impression on our community. 

  • We first launched the #WonderTheMovie writing contest asking users to submit 500-word stories inspired by the movie’s #ChooseKind theme. 
  • To bring the winning entries to life, we partnered with Tongal, a creator community, and had three lucky contest winners’ stories turned into digital shorts. 
  • To sustain the build-up towards the movie’s release day, we promoted the winning custom videos and movie trailer through highly-targeted in-app video ads and amplified the video content across the social media universe.

Results

A strategic campaign that took the power of ‘content and video’ to new lengths, making this a success beyond the Wattpad platform.

  • A whopping 1,197 valid contest entries (US only) were submitted. The Wattpad audience spent an extraordinary amount of time with the contest entries, 151,057 minutes to be exact!
  • There were 2.5 million video views of the Wonder movie trailer in-app alone.
  • Collectively, winning produced videos got an astounding 1 million views across channels.
  • The campaign won a Digiday Content Marketing Award for Best User-Generated Content in May 2018