contest entries (US only)
minutes spent engaging and consuming contest entries
total views of winning videos across Wattpad and social media
Choose Kindness with Lionsgate's Wonder
To promote the theatrical movie release of Wonder and amplify the movie’s core theme of “choose kind” across the Wattpad community.
We created a strategic two wave campaign that left a lasting impression on our community.
A strategic campaign that took the power of ‘content and video’ to new lengths, making this a success beyond the Wattpad platform.