interactions with Zo
average user engagement with Zo
Microsoft experimented with AI and creative writing engagement through the #WriteWithZo writing contest and feature!
Microsoft wanted to deliver a unique, inspirational experience via an AI creative writing assistant conversational feature.
The #WriteWithZo writing contest was a huge success, resulting in 802 global story entries! The campaign drove 247k reads on the #WriteWithZo contest story and the :6s video unit had an impressive CTR of 1.61%.