Netflix activates a massive built-in audience on Wattpad
Challenge
To create mass awareness and anticipation for the release of Kissing Booth, by activating the built-in fanbase that already existed on Wattpad!
What we did
Launched the #TKBMovieContest, asking users to share a high school romance story inspired by The Kissing Booth.
Utilized top influencers to create seeded entries into #TKBMovieContest, as a way of igniting exposure and encouraging participation among the community!
Took over Wattpad’s Romance profile, which housed all campaign content.
Results
The contest received the highest number of submission EVER in a Netflix-run contest on Wattpad!
2,045 contest entries (US only), which achieved a whopping 110,003 reads.
Contest and seeded entries reached more than 1.4M users.
