Success Stories

Netflix

225K

engagements

5M+

movie trailer views

2,045

contest entries

netflix

Netflix activates a massive built-in audience on Wattpad

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Challenge

To create mass awareness and anticipation for the release of Kissing Booth, by activating the built-in fanbase that already existed on Wattpad!

What we did

  • Launched the #TKBMovieContest, asking users to share a high school romance story inspired by The Kissing Booth.
  • Utilized top influencers to create seeded entries into #TKBMovieContest, as a way of igniting exposure and encouraging participation among the community! 
  • Took over Wattpad’s Romance profile, which housed all campaign content.

Results

The contest received the highest number of submission EVER in a Netflix-run contest on Wattpad! 

  • 2,045 contest entries (US only), which achieved a whopping 110,003 reads.
  • Contest and seeded entries reached more than 1.4M users.
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