who engaged with the campaign were more likely to recommend T-Mobile
lift in brand consideration
T-Mobile engaged the LGBTQ+ community through the #UnlimitedPride write-a-thon!
T-Mobile wanted to show their support for the LGBTQ+ community by increasing awareness of the history of the Stonewall riots and the role it played in Pride.
Our community was thrilled with the write-a-thon! The campaign resulted in: