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    Success Stories

    T-Mobile

    14K+

    story submissions

    7 in 10

    who engaged with the campaign were more likely to recommend T-Mobile

    22%

    lift in brand consideration

    T-Mobile engaged the LGBTQ+ community through the #UnlimitedPride write-a-thon!

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    Challenge

    T-Mobile wanted to show their support for the LGBTQ+ community by increasing awareness of the history of the Stonewall riots and the role it played in Pride.

    What we did

    • Launched the T-Mobile #UnlimitedPride write-a-thon where we challenged our writers to share authentic stories, and educated them on the role the Stonewall riots played in the history of Pride.

    • With the goal of 10,000 entries, we committed to donate $1 to GLSEN, up to $10,000, for every story submitted!

    • The LGBTQ+ profile was fully rebranded with #UnlimitedPride.

    • 4 of Wattpad’s top LGBTQ+ influencers shared their own stories.

    Results

    Our community was thrilled with the write-a-thon! The campaign resulted in:

    • More favorable brand rating (21% lift) and brand consideration (22% lift) among those who engaged with the campaign.

    • Increased brand awareness post-campaign exposure (95% vs. 86% over control)

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