---
title: Universal Pictures Wattpad Success Story
description: Learn how Universal Pictures built awareness for The Girl On The Train movie release on Wattpad by engaging new and existing fans on the platform.
---

## Success Stories

# Universal

### 1,9M+

 minutes were spent reading commissioned and curated content

### 3M

 paid and earned impressions were garnered overall

### 189K

 total campaign engagements

The Girl On the Train comes to Wattpad

![girl-on-train-370x717](https://brands.wattpad.com/hubfs/images/success-stories/girl-on-train-370x717.png "girl-on-train-370x717")

### Challenge

Universal Pictures wanted to build awareness for the popular thriller, The Girl On The Train movie release on Wattpad by engaging new and existing fans on the platform.

### What we did

In order to create some edge-of-the-seat content, we asked three of Wattpad’s top writers to collaborate on a single high-octane story, inspired by the themes in The Girl on the Train. As part of the campaign, creative full-page interstitials ran alongside curated action, adventure and mystery stories to promote the movie release to community members who love those genres.

### Results

This was a collaborative first campaign that drew in a diverse, passionate audience of both new and existing fans alike.

- Readers spent over 1.9M minutes reading commissioned and curated content.
- Over 3M paid and earned impressions were garnered overall.
- The campaign attained over 189K engagements.

[![Download PDF](https://no-cache.hubspot.com/cta/default/4728314/35a8479b-5f03-4923-8068-0fd2f28d3919.png)](https://cta-redirect.hubspot.com/cta/redirect/4728314/35a8479b-5f03-4923-8068-0fd2f28d3919)

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