kumu partnered with Wattpad by activating the creator-fan community to drive user acquisition and retention for the Philippines' #1 livestreaming app.
Your brand has a story. Wattpad can bring it to life.
Wattpad is the most positive, diverse and impactful place marketers can engage with millions of Gen Zs.
Watt is Wattpad?
Wattpad is the world's largest social network of readers and writers, with around 97M hyper-engaged monthly users.
We use the power of community and technology to help brands and Hollywood unleash the full potential of stories to the world.
As the destination for original stories, Wattpad is home to millions of fresh voices who share culturally-relevant stories that reflect their world. Every day.
A hyper engaged global audience where you can share your brand's story.
average engagement time per day
minutes spent on Wattpad every month
of our audience is Gen Z
Work With Us
Wattpad Brand Partnerships works with the world's biggest brands and entertainment companies to harness the power of great storytelling. We're transforming branded entertainment and Wattpad has become the platform of choice for brands to create stories, share stories and engage Gen Z. Our in-house Creative Team can work with your brand to build custom assets for all your campaign needs, from targeted ad packages to large-scale writing contests, and everything in between.
Reach our community and create lasting affinity through branded writing contests, and come away with a collection of original branded stories. Wattpad will take a data-centric view to determine which stories can be adapted into other forms (i.e. short film) to make a last impact off platform.
Our influencers are skilled at bringing brands into their story worlds. Whether it’s a new branded story from a top-tier Wattpad Star, or a bonus chapter in one of our most-read stories, make your brand part of what they already love.
Our community cares about giving back, and Wattpad is the perfect place to engage our Gen Z audience through a purpose-driven campaign. Set a donation goal and have the Wattpad community contribute towards your cause just by doing what they love- writing! We’ll throw a prompt out to our community and for every writing entry received, your brand and Wattpad can partner together to donate to a cause of choice that aligns with your brand.
Our advertising capabilities combine a full suite of static and video advertisements with industry-best targeting. Our experts will ensure your ads are placed alongside the most relevant content for your audience, timed for maximum impact. A video interstitial that pops up right at the exact moment they’re on the edge of their seats? Wattpad can do that.
Our community comes to Wattpad to be inspired, to unwind, to fantasize, and to find stories that matter to them. Reach a mobile-centric Gen Z audience during any moment of the day by inserting your brand's message into the stories they can't put down.
Our full suite of advertising opportunities come with industry-best targeting, and our experts will ensure your ads are placed alongside the most relevant content, timed for maximum impact. Whether your marketing objective is building awareness or interest and consideration, the Wattpad ad suit can help your achieve your brand's goals.
Canva ignited creativity and garnered high brand affinity by sponsoring the first-ever Best Cover category for the 2021 Watty Awards.
Wattpad's first-ever Choose-Your-Own-Ending campaign with Tim Hortons put our readers in the driver's seat by offering them the chance to vote for the direction and ending of each story.
The Mental Health Awareness Month #BraveTogether write-a-thon invited the community to share their stories on mental health and help break the stigma, resulting in more than 20,000 entries!
e.l.f.'s #EyesLipsFierce write-a-thon invited the community to share their stories about female empowerment, and became the second highest performing U.S. write-a-thon on Wattpad!
Reese's #SoScaryItsGood writing contest drove excitement and engagement by inviting the community to share their stories on the scariest combo or duo they could imagine.
Wattpad and Fido teamed up to encourage the community to share stories of acceptance and pride, by launching the #ConnectToAccept Write-a-thon in celebration of Pride Month!
Shaw Rocket Fund engaged Canadian teens and highlighted diverse storytelling through the creation of Wattpad’s first story-turned-podcast competition.
Clean & Clear's #BeYou Short Story Challenge on Wattpad drove a more favorable brand rating and an emotional response from the community with nearly 2,000 high quality entries.
JCPenney drove mass awareness for their 2019 Prom Line by inviting the community to share a story about their #DreamPromposal with the chance to see it come to life!
National Geographic engaged the Wattpad community and drove campaign pledges by raising awareness of the plastic crisis through the first-ever global writing contest.
Thousands of stories were submitted in the T-Mobile #UnlimitedPride donation write-a-thon in celebrate of Pride 2019.
The Wattpad community interacted thousands of times with Microsoft Zo, an AI creative writing assistant, to find story inspiration for the #WriteWithZo writing contest.
Ben & Jerry's Canada engaged the LGBTQ+ community on Wattpad during Pride month through a write-a-thon, which received thousands of story entries.
Netflix activated a massive built-in audience on Wattpad through launching The Kissing Booth contest.
Executions on both Wattpad and Tap got users engaged with A Quiet Place content to build excitement towards the movie launch.
A strategic campaign that took the power of ‘content and video’ to new lengths, as we asked the Wattpad community to #ChooseKind with Lionsgate's Wonder.
Coca-Cola tapped into fans of our most popular stories by commissioning letters to Santa from the point-of-view of some of Wattpad's most popular characters.
Quattro YOU and Wattpad brought to life the 'Story of the Year' through original branded stories written by top Wattpad influencers in this inspiring campaign.
The romance of Greece. A taste of home. Both came to life through our captivating campaign for Kraft.
Driving and texting? It can wait. AT&T partnered with Wattpad to harness the power of storytelling to save lives.
An award-winning campaign made the CW’s megahit, Jane the Virgin an even bigger success!
A collaborative campaign drove thrill-seekers to see The Girl on the Train in theatres.
An empowering campaign that pushed limits and broke boundaries in high-fashion style.
Wattpad and Unilever's leading facial cleanser brand, Eskinol, asked the community to Face the Day in this heartfelt brand campaign in the Philippines.
Wattpad asked “What If?” to create awareness of trending teen drama 13 Reasons Why.
Cornetto turned to Wattpad to increase consideration and excitement around its ice cream by turning a beloved kilig story into a branded movie!
The Wattpad community celebrated inner beauty and the release of Disney's highly anticipated film, The Beauty & the Beast with a popular writing challenge.
Sims partnered with Wattpad for a first-to-market activation that raised awareness of the release of Sims 4, within Wattpad's France market.
Wattpad partnered with Kids Help Phone during back to school season to drive mass awareness towards their Rise Up program.
To inspire our Filipino community to #ShareTheLove on Valentine’s Day, we tapped into 2x of our biggest Philippines Creators to leverage the power of branded storytelling.
Brands we've worked with
A few of the many brands we've worked with to bring their stories to life
We've worked with top brands to create award-winning campaigns on Wattpad
Check out some of our recent ones below
Contests, Challenges & Giveaways
Client: JCPenney (2019)
Client: National Geographic (2019)
Client: Tongal & Lionsgate Wonder (2018)
Two years in a row!
Contest or Promotion
Client: National Geographic (2019)
Best Branded Content Creation
Client: Cornetto - Unilever/Mindshare (2017)