Your one stop source for the latest Gen Z trends and insights

Aug 4, 2020

How the Pandemic Shifted Gen Z’s Perspective

If there exists a list ranking how deeply a crisis inspires people to reexamine their lives, a global pandemic has got to be in the top 5. The effects of COVID-19 and the restrictions it has placed...

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Jun 23, 2020

How Brands can Tap Into Gen Z's Need for Escapism during COVID-19

Please note that the research referenced in this article was completed in April, prior to the very important conversations round racial inequality coming (again) to the forefront of our society. The...

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Aug 27, 2019

The new rules for writing for Gen Z

How to avoid passive-aggressive punctuation and other lessons from an internet linguist.

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May 3, 2019

Want to know if Gen Z reads? Just ask them.

Gen Z was born multitasking. To the untrained eye this constant task-switching may look unfocused. But there’s more going on than we give Gen Z credit for—and their book-buying habits tell the story.

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